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This also keeps your customers’ data completely protected.

The platform keeps your customers’ best interest in mind, as you cannot send them WhatsApp messages unless they sent the first correspondence or gave you their phone number and opted in to be contacted on WhatsApp by your business. That allows those businesses to stand apart from their competition. As COVID has moved many business transactions online, it’s an incredibly valuable asset. Providing a business solution for WhatsApp users gives business owners of any size a personal touch when communicating with new and current customers.

This tool is meant to give users the ability to offer a concierge-like service to its users. Each account just needs to be registered to a separate phone number. But if you happen to have a separate business and personal phone, you can use each solution on the same device.

The original tool functions more like a social media platform and this offering is strictly for business purposes. The original WhatsApp was meant to connect friends and family to one another, whereas their business solution is meant to connect businesses with customers, no matter where they are. The business-focused solution is a completely separate entity from the original tool. In this article, we’ll discuss how your business can best use this application to your advantage. WhatsApp’s API can help larger businesses provide stellar customer service and deliver notifications to customers. The tool was designed with the intention of connecting small business owners to their customers. The messaging application made headlines once again in 2018 with the announcement of the WhatsApp Business app. To this day, WhatsApp remains Facebook’s biggest acquisition. App Store in 2011.ĭespite the fact that its founders Brian Acton and Jan Koum were previously denied jobs at Facebook, the tech giant acquired their app in 2014. Within two years of the platform’s founding in 2009, WhatsApp eventually worked its way up to become one of the top 20 apps at Apple’s U.S. People typically used it for social conversations. The platform was initially founded as a messaging app that would show users the statuses of other people, indicating whether or not they were online. WhatsApp has come a long way, from a social messaging application to valuable business tool WhatsApp for Business.